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Hope for HUGO
Hugo is an 11-year-old boy from Beachlands, Auckland who has been bravely fighting a rare and aggressive childhood cancer. After intensive treatment in New Zealand, his best chance now lies in a CAR T-cell therapy clinical trial in the United States. While the treatment itself is free, the travel, hospital, and living costs are enormous — around $500,000 NZD upfront. We’re helping Hugo’s family raise the funds they need to give him the best possible chance.
Doing our bit
We're a family owned business and Hugo isn’t just our neighbour; he’s one of our son's best friends and part of our extended family. Hugo's mum, Sam, is a talented photographer who’s captured many of the product photos you see on our site (only the good ones!). Watching their family face this challenge has been heartbreaking, and we're dedicated to doing whatever we can to help.
We’ve created three limited-edition earring designs where 100% of profits go directly to Hugo’s family. Every pair purchased helps bring them closer to the support they need.
Hope for HUGO Range
All profits from this collection go to Hugo's family
and we'll donate a further 10% of anything else you add to your order.
*Please note: discount codes don't apply to the HUGO Range.
and we'll donate a further 10% of anything else you add to your order.
*Please note: discount codes don't apply to the HUGO Range.
Hugo's Sunrise
Regular price
$40.00
Hugo's Ribbon
Regular price
$40.00
Hugo's Bar
Regular price
$40.00
Messages of Support
Heartfelt messages from friends and the community on Hugo's givealittle page - every word means the world to Hugo and his family.